Sports medicine in South is a growing field that is making a huge difference in the physical health of athletes. South has a strong culture of sports and many of its citizens are extremely active in playing sports. With more and more South athletes taking part in competitive sports, the need for qualified sports medicine professionals is increasing. Professionals in this field provide diagnosis, treatment, rehabilitation and prevention services to athletes so they can perform at their highest level. They use a variety of techniques such as physical therapy, massage, nutrition, and strength and conditioning to optimize athletic performance and prevent injuries. South is making great strides in the area of sports medicine and its citizens are reaping the benefits.